Shenandoah Valley

Shenandoah Valley

Press Room

The online press room is designed for members of the print, broadcast, freelance, and electronic media. Need information or images for a story? You’re in the right place. We’re committed to providing quick and accurate information, additional resources, photography and video for editorial use. We help coordinate media visits, FAM tours, and interviews with destinations and attractions throughout the Valley.


Kathy Moore
Moore Public Relations
[email protected]


  • Provide background information
  • Access to sources and images
  • Assist editors and travel writers with developing story ideas
  • Coordinate FAM and press trips (Note: some restrictions apply.)
  • Itinerary development
  • Fact-checking

Press Releases

Shenandoah National Park to Offer Free Admission on Four Days in 2018

January 2, 2018

The National Park Service invites the public to visit all national parks, including Shenandoah National Park, without paying any entrance fee on four days in 2018. The 2018 entrance fee-free days are: January 15: Martin Luther King, Jr. Day April 21: First Day of National Park Week September 22: National Public Lands Day November 11: […]

Shenandoah Valley Travel Association Urges Opposition To The Proposed Fee Increases at National Parks

November 16, 2017

Luray, VA – The National Park Service (NPS) is proposing to dramatically increase entrance fees at 17 national parks, including Shenandoah National Park. The Shenandoah Valley Travel Association (SVTA) believes that placing the burden of repairing our parks on the backs of park visitors is misguided. We strongly oppose this exorbitant fee increase, since it will create financial […]

Travel Media From Around The World Visit Shenandoah Valley Region

June 12, 2017

SHENANDOAH VALLEY, Va. — The U.S. Travel Association’s IPW conference, held in Washington DC, attracted thousands of attendees from 70 countries, including hundreds of journalists from the U.S. and abroad. Several attractions in the Shenandoah Valley were fortunate to be included on IPW’s list of FAM (familiarization) tours, which are designed to introduce top tier media and tour operators with outstanding travel […]

SVTA Launches New Campaign: Epic Experiences Ahead

June 10, 2017

WINCHESTER, Va. — The Shenandoah Valley Travel Association, the oldest tourism marketing organization for the Shenandoah Valley,  recently launched a new digital campaign called “Epic Experiences” to bring younger visitors to the Valley. Research indicates that shorter getaway trips – especially among the Millennial demographic – continue to gain popularity, and the Shenandoah Valley is superbly positioned to capture this travel segment. […]

Ride The Drive: Your Chance To Cruise Skyline Drive (without a car!)

March 5, 2017

On April 23, 2017 Shenandoah National Park will open the north district of Skyline Drive to non-motorized vehicles only to celebrate National ParkRx Day and National Park Week. “Ride the Drive” is a pilot event to promote opportunities for alternative modes of transportation and recreation, promote health and well-being, and enhance the visitor experience by providing an opportunity to […]